Kefy was born from a real frustration: doing marketing for our own businesses was expensive, fragmented and time-consuming.
We're a multidisciplinary team of developers, entrepreneurs and designers. Together we manage or have managed SMBs, online stores and software projects. And we all faced the same problem: marketing was the hardest part.
We tried hiring agencies — too expensive. We tried separate tools — too fragmented. We tried freelancers — too inconsistent. There was never a single solution that understood our brand, generated quality content, published at the right time and measured results.
We decided to build the platform we wanted to use. One that would learn our brand identity, generate content across all formats, schedule it intelligently and give us real visibility into what worked. That's Kefy.
After using it in our own companies and with design and consulting clients, we realized the problem was universal. Any business without a dedicated marketing team faces exactly this. So we decided to share it.
We're a distributed team across Latin America. We know the nuances of the Hispanic market, the particularities of Spanish in each region, and the real challenges of growing a business in LATAM. That's reflected in every decision we make.